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Which of the following best defines Personally Identifiable Information (PII)?

Data that cannot be traced back to an individual

Information linked to user preferences

Information providing a unique identifier of an individual

Personally Identifiable Information (PII) is best defined as information that provides a unique identifier of an individual. This can include details such as a person's name, social security number, email address, or any other piece of data that can specifically identify an individual. The defining characteristic of PII is its potential to directly or indirectly identify a person.

Unlike general demographic information, which may not effectively pinpoint a specific individual, PII is explicit in its ability to relate back to a particular person. Similarly, data that cannot be traced back to an individual does not qualify as PII, as the essence of PII is that it connects to a specific identity. Information linked solely to user preferences may be useful in certain contexts, but it does not inherently serve as a unique marker of an individual. Thus, the focus on unique identifiers is what distinctly characterizes PII.

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General demographic information

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